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As more and more Indians with disposable incomes discover the pleasures of being pampered with facials and mas*ages, the spa industry in the country is growing by leaps and bounds (see box below) and spa entrepreneurs are innovating fast to keep the excitement going Myrah, a luxury destination day spa in Mumbai’s upmarket Juhu area, has launched ‘stem cell therapy’, an 85-minute treatment priced Rs 5,500. “It’s considered a breakthrough in anti-ageing,” says Nisha Jhaveri, Myrah’s owner. The frozen stem cells used at Myrah are imported from Spain and contain Tropoelastin, a chemical that experts believe has anti-ageing properties. While the ‘stem cell therapy’ is Myrah’s USP, Jhaveri has other treatments, including exotic ones that use powder extracted from 1.5 carat diamonds, gold ‘Organic’ is the USP of Aparna Raghavan’s White Mantra Spa, spread across 7,000 sq ft in Ba*galore’s Rustam Bagh. White Mantra claims to use products that are not only natural, but also mostly grown within the spa premises. “Every ingredient — from the mix of herbs to the hand-pounded powders, the essential oils, the fresh, organically grown fruits and flowers — is sourced from the spa centre,” says Raghavan. White Mantra Spa specialises in creating customised packages based on individual need and body type. Some of the more exotic treatments it offers are an almond-chocolate body exfoliation, strawberry-oatmeal skin treatment, and mas*ages using Speaking of new therapies, Shen Reflexology, a wellness centre in Mumbai’s Bandra locality, has just brought in Moxibustion, an ancient Chinese therapy that aims to relieve stress around the eye area. The 30-minute treatment uses special ‘Moxa sticks’ (cigar-like, infused with herbs) that are warmed and gently mas*aged around the eye area and help to reduce dark circles. Juhu in Mumbai also has the brand new Caressa Spa which offers a special ‘life spa capsule’, a spaceship-like chamber in which you