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digital advertising alliance (daa) self-regulatory program. latest news: digital advertising alliance launches initiative to increase transparency & accountability in political ads. make choices with participating companies under the daa principles the digital advertising alliance (daa) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “politicalad” icon that will link to additional information on such ads. compliance with the guidance will be independently enforced by the bbb national programs (bbbnp) and the data marketing & an*lytics (dma) division of the as*ociation of national advertisers. the digital advertising alliance (daa) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted principles the daa is an independent non-profit organization led by leading advertising and marketing trade as*ociations provide you with more relevant advertising on the websites you visit or applications you use. youll learn how iba supports the free content, products and services you use online, and what choices are provided to you through the daa program. participating companies’ collection of web viewing data over time and across unaffiliated sites for iba and other applicable uses under report a complaint: if you believe that you have witnessed a practice or ad may violate the principles, you can report the incident advertisers. complaints may be filed by consumers, business entities or other stakeholders. register to use the daa icon: companies participating in program may use the daa icon as a means for providing enhanced notice of separately register your company participate in the daa’s appchoices tool, please click here report a complaint: if you believe that you have witnessed a practice or ad that may violate the principles, you can report the incident