Megandaley.com Website Review

6W Group Branding — Megan Daley

creative direction + design Brand identity development for a client of Studio C. 6W Group is a start-up, multidisciplinary advisory group positioned to serve executive level clients. Addressing this audience, the brand look had to be sophisticated and strong. Graphic, architectural forms illustrate the notion of growth and upward mobility. The bold, bright color palette is an unexpected twist to the strong forms. The final design presented 6W Group as a confident organization at launch. The branding elements are designed to scale with the organization’s growth across various media platforms to tell a flexible and fluid brand story. Graphis Letterhead 8 winner: Gold Award

6W Group Branding

BEA Marketing — Megan Daley

creative direction, brand strategy + design I created the brand strategy and identity for the consultancy BEA Marketing. Building on the founder’s personality, expertise and business core competency, the visual strategy amplifies the brand’s distinct characteristics. The logo represents the company’s 3 pillars: Bridging Gaps, Elevating Marketing and Activating Ideas. The supporting brand elements visually illustrate the connection to the founder’s business framework.  

BEA Marketing

designed to touch the heart — Megan Daley

design + product design Can design touch someone's heart? That was the challenge proposed in Stefan Sagmeister's cl in the MFA Design program at The School of Visual Arts. For my project, I decided to touch the hearts of my neighbors and their dog Murphy. Murphy was diagnosed with dilated cardiomyopathy, or commonly known as enlarged heart. On walks, his collar lead to excessive breathing and most harnesses didn't fit his odd body shape. I designed a custom-fit harness, branded for Murphy, to give him the confidence to enjoy walks once again.  Featured on AIGA Member Gallery

designed to touch the heart

copeful — Megan Daley

concept, creative direction, design + UI/UX Losing a loved one is a difficult and heartbreaking part of life. For children, this is especially true as they learn to navigate many new, complex emotions. Copeful is a tablet application that combines technology and creativity to help s and children discuss and share their grief. Addressing death and helping children express themselves can be emotional, difficult and often unfamiliar for s. Copeful aims to increase communication through personal and shared experiences, helping individuals work through their grief together. Featured on SVA Portfolios

copeful

baby registry — Megan Daley

art direction, design + concept I developed this brand exploratory concept for BabiesRUs. With a strong focus on expectant parents, BabiesRUs' goal was to elevate the brand perception, especially the registry program. The exploratory was developed with the focus of creating happy babies and parents. I chose to soften the existing dot elements through color and styling, and I developed new brand ets from characters and patterns. The work resulted in an updated value proposition and refreshed look.

baby registry